5 reasons why I rate the Amazon associates affiliate program
After a while it’s natural for online content producers to start to consider revenue generating avenues to monetise and reward themselves for their time and effort spent building content. Whether they are creating content by blogging, creating YouTube videos, building an instagram following or by using some other channel or combination of these.
Google AdSense is the first port of call for many content generators, sadly it tends to be a disappointing low source of income in most niches and it can take months or even years to reach the payout threshold. For example drawaplanet.com which I launched in 2009 is yet to reach Googles payout threshold of £60, although it is currently on £45.39 as of the time of writing. So it is earning me £5.67 per year in AdSense revenue which is ok I guess for a site I all but neglect and I should get my £60 payout in 2020! This site is not optimised at all for AdSense at all and has little content apart from some user drawn images.
People who look beyond Google AdSense may stumble across the more lucrative channels of affiliate marketing which works simply; you promote other people's products on your website or channel and for the referral of leads which generate sales you receive back a percentage of that sale. The percentages you can earn can vary highly between the market and products sold.
Affiliate marketing in the past has had a bit of a bad rep where the more unscrupulous among affiliate marketers will promote anything to make a quick buck, even if they know the products suck.
The Amazon associates affiliate scheme was one of the earliest (incredibly it launched in 1996, amazon.com launched itself in 1994!) and is now one of the largest affiliate programs. Amazon operate with tight margins and as a consequence the percentage of affiliate revenue is lower than you will find in other affiliate schemes with a maximum of 10% commission being paid out. However there are many reasons why this is still one of the best affiliate schemes around as I will illustrate below. Amazon’s operating agreement also requires affiliates to be above board with how you promote their products so it’s a much more straight up world to operate in.
Due to the low commission and relatively short lifespan of the the Amazon affiliate cookie the Amazon associates scheme is often underrated among affiliate communities. However despite all of this it is possible to turn a profit by becoming an Amazon associate.
Here are five reasons why I rate the Amazon associates affiliate program and continue to develop my Amazon affiliate store software EZamazon (https://ezamazon.co.uk) to help people to operate Amazon affiliate stores.
1 - Amazon associates is reliable and straightforward
Amazon's affiliate scheme is easy to sign up for with no hoops to jump through and you can be paid directly into your bank account once you reach Amazon's threshold for payment, which is £50 in the UK. Amazon also increases their commision rates the more sales you make.
2 - Amazon is the most trusted ecommerce brand on the Internet
44% of US households regularly shop on Amazon and due to this familiarity most customers won’t think twice about making a purchase if it’s done through Amazon's own secure checkout. This is why affiliate store scripts such as EZamazon transfer their basket contents to Amazon.
3 - Amazon is the king of conversion
Amazon's website basket and checkout are very highly optimised to squeeze every second out of page loads times and the layout of each page has been iterated upon again and again until the maximum possible conversion rates have been achieved.
4 - The Amazon affiliate cookie is site wide
When a visitor transfers from your site to Amazon, they may transfer across to a particular product, however if they decide to purchase another product instead, you will still earn your commision on this other product. The amazon referral cookie lasts for 24 hours which is less than you will find for other affiliate schemes but think about it, this is Amazon, the best converting ecommerce site in the world as per my point 3. It’s not uncommon as an affiliate to have a site which lists cameras and see affiliate revenue coming from unrelated products such as cooking utensils for example.
5 - Amazon has a huge inventory
Amazons large inventory means you can choose to promote products you truly believe are worthwhile and whatever niche your site is on, Amazon is bound to sell some related products to help you monetise your content.
Minor secruity feature added, the admin header now shows the time and date of when the admin panel was last logged into, along with the IP address it was last accessed from.
WOW! http://www.gear4festivals.co.uk was recently upgraded to EZamazon version 3.0, looking at the Google webmaster tools it looks like Google had dropped off crawling the site. On closer inspection, it turns out Google has just eased back from crawling a peak of 96,427! pages in a single day on the 2/14/17 to a more hosting friendly average 2,000 pages per day which barely registers on the same graph. This really shows the power of EZamazon to utilise the Amazon browse node structure and be dynamically indexed by Google for products and categories which are related but exceed your sites core pages.
EZamazon cache controls now feature the ability to set a maximum cache size in megabytes which is handy for sites with hosting which has a limit on how many files can be stored.
The contact form now has a captcha to help prevent unwanted spam emails.
EZamazon upgraded to work over HTTP and HTTPS connections.
A more advanced hidden feature of EZamazon is that you can clear the Amazon API reponses by visiting the URL
http://yoursite.com/fragments/xmlCleanUp.php?now=true this gives site owners the ability to setup a cron script to load this URL periodically to keep control over the amount of disk space used for the cache if using a host which has limits on file storage.
Some small enhancments made:
Improved synchronisation between the cache time for the Amazon API calls and the XML clean up job released.
The security of the password reset functionality has been improved, you now have to enter the admin e-mail to get a password reset e-mail, if you don't know what the e-mail address is or you leave the field empty the page takes 10 seconds to refresh which should help to deter attackers and it doesn't confirm anything unless the correct e-mail address is entered.
More new features:
The blogging capabilities of EZamazon have had a major overhaul over Christmas and been completely re-written from the ground up. In summary the benefits of the new blogging system are:
Happy New Year from EZamazon!
Wishing you all the very best for 2017. Thanks for all of your support in 2016 and we can't wait to see everyones successes in 2017.
65 new features were added to EZamazon in total during 2016 and we also have many new ones planned for 2017!